It all started back in the 1920s, when C.L. George and his sons, Luther and Gene, ran their “Huckster Wagon” in Springdale, Arkansas, in which they hauled chickens, eggs, and other farm products to markets in the Midwest. Eventually, C.L. George grew a love for cattle that would slowly trickle down to his son and grandsons, leading the George family to expand beyond poultry and push Quick ‘N Eat to the forefront of the burger category. Now, thanks to continued success and growth led by his grandsons and great-grandsons, George's is among the top ten largest poultry producers in America and rapidly growing in the beef business, providing families across the country high-quality products that are easy to prepare and impossible to resist.